How you dry your towels matters more than you'd think. The wrong method can leave them stiff, rough, and worn out way before their time. Here's how to get it right every time.

Tumble Dry vs. Air Dry — Which Is Better?

Both methods work, but they have different trade-offs.

Tumble Drying

• Faster and more convenient.
• The tumbling action fluffs up the fibers, keeping towels soft.
• Use medium heat — high heat damages cotton fibers over time.
• Remove towels while still slightly damp to prevent over-drying.

Air Drying

• Gentler on fibers and extends towel lifespan.
• More energy-efficient.
• Can result in stiffer towels if left to dry flat or in still air.
• Hang on a wide bar or line in a well-ventilated area for best results.

The verdict? Tumble dry on medium heat is the best everyday method for softness.
Air drying is great occasionally to give fibers a break.

The Secret Weapon: Dryer Balls

Wool dryer balls separate towel fibers as they tumble, improving airflow and reducing drying time by up to 25%. The result is fluffier, softer towels — with no chemical coating like fabric softener leaves behind. Add 2–3 wool dryer balls per load for best results.

Common Drying Mistakes to Avoid

• High heat: Breaks down cotton fibers and causes stiffness over time.
• Over-drying: Pull towels out while slightly damp.
• Skipping the shake: Always shake towels out before drying to loosen the fibers.
• Fabric softener: Coats fibers and reduces absorbency. Skip it for towels.

Quick Summary

• Tumble dry on medium heat for everyday softness.
• Use wool dryer balls to fluff fibers naturally.
• Shake before drying, remove while slightly damp.
• Air dry occasionally to extend towel life.

Explore the Towelogist collection for towels built to last.